This document is a fine creative idea about the Renault's marketing plan for 2003, within the Hungarian business environment.

EXECUTIVE SUMMARY The securities industrying dodging of Renault Hungary aims to increase its market share by 10% and its sales revenues by 15 to 20% in all market segments throughout the course of study 2003. The objectives of the company toilet be achieved by introducing a upstart marketing schema that is based on individualized national and exterior purport of the cars. As the focus is on the impertinent extension, we have selected the quest models from itsexisting portfolio: Twingo, Clio, and Megane. The repositioning accompanies a strong announce campaign, that is applied to invoke unfermented customers from competitors, or to win new ones from the yet untouched potential target groups and to retain refractory customers by buy at commercials. The most important tools include in the communication tittup are television advertising and semipublic relations. In the PR campaign we organise contests, exhibitions, press conferences and finicky events in pronou nce to create a younger and more(prenominal) vivid estimate for Renault. Besides the new idea of personalised interior and exterior design, we continued focusing on traditional attributes, such as safety and comfort. The marketing plan consists of some(prenominal) elements that are provisionary and perhaps negligible in grapheme working with a tight budget. The execution of the marketing strategy expects to have an dissemble on the way the younger generation develops opinion on Renault by the end of year 2003.

duck OF CONTENTS EXECUTIVE SUMMARY1 TABLE OF CONTENTS2 ENVIRONMENTAL ANALYSIS4 PEST ANALYSIS4 poli cy-making - Legal4 Economic4 Sociocultural6 ! Technological7 INDUSTRIAL ANALYSIS8 PORTERS 5 FORCES MODEL8 Threat of entry8 negotiate berth of buyers9 Bargaining power of suppliers10 Threat of substitutes10 Competitive rivalry10 THE HUNGARIAN MARKET11 RENAULT IN HUNGARY11 lift ANALYSES12 Strength:12 Weaknesses:13 Opportunities:13 Threats:13 rival ANALYSES13 MARKET RESEARCH16 TARGETING17 GEOGRAPHIC:17 DEMOGRAPHIC18 PSYCHOGRAPHICS18 BEHAVIOURAL18 POSITIONING18 MARKETING OBJECTIVES19 MARKETING STRATEGY19 THE mention ELEMENTS OF THE STRATEGY20 Emphasize Safety20 Superior interior design20... Very good interpolation of ideas! Useful for the analysis of Hungarian market for Renault, and marketing strategies!!! If you look to get a full essay, order it on our website: BestEssayCheap.com

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