Technological Aspect Of PESTEL Analysis of GSK This can be extend as the trend and developments in the technological field that efficacy create unexampled product opportunities (Brassington & vitamin A; Pettitt; 2003:pg.1059). As a result of this, obtaining information about trends in the technological field, it onlyows GSK to retaliate new product opportunities for their consumers. Rising slide fastener be are influential to the append in price of package materials. chemical companies across the globe are being labored to increase the price of polyethylene which is a material utilize in the manufacturing of plastic sheets that are used in aesculapian packaging. technology creates risks and rewards for any organization. One of the risks can be environmental degradation. This is the weakening of the environment through depletion of resources such as air, bemire and water, withal the ruining of ecosystems and the possible lead to extinction of wildli fe. In name of rewards Technology can allow for vaccine development, R&D, Education methods and modernization of equipment. GSK is the parent company of all Lucozade products ranging from energy drinks, energy gels to energy tablets for sport enthusiasts. Mintel (2003; pg.

14) highlighted an increase of thingummy foods and nutritionary supplements which consumers use for improved nutrition. Mintel further went on to stir that this is the drive for developing new products and formats of them, for easier transportation and consumer consumption. The information provided supra clarifies how GSK get to obse rved and managed new product formats for con! venient and nutritional supplements as a result of looking at the mickle with busier lifestyles and pay back therefore created new opportunity for them. GSKs technological environment is critical especially in price of marketing. when developing new products/ product formats because this can allow them to shed a agonistical edge over their competitors. Legal The pharmaceutical...If you pauperism to get a full essay, order it on our website:
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