Discuss how the six macro-environments (demographic, economic, natural, technological, political, and social/cultural) forces may affect the marketing of a drink or food company.

Discuss how the sixsome macro-environments (demographic, economic, natural, technological, political, and social/ heathen) forces may affect the market of a drink or food company. Companies and their suppliers, marketing intermediaries, customers, competitors, and publics on the whole form in a macro-environment of forces and trends that shape opportunities and pose threats. inside the apace changing global picture, the firm must monitor six major forces: demographic, economic, natural, technological, political-legal, and social-cultural. Although described separately, marketers must pay wariness to their interactions, because these impart lead to new opportunities and threats. Demographic Environment In the demographic environment, marketers must be alert of originationwide tribe gain; changing mixes of age; social composition, and educational levels; the ascent of nontraditional families; large geographic shifts in population; and the question to micromarketing an d away from mass marketing. Worldwide population growth: the world population is showing explosive growth, totaling 6.1 billion in 2000 and get out exceed 7.9 billion by year 2025. A maturation population does not mean growing markets unless these markets piss able purchasing power. Nonetheless, companies that care dependabley analyze their markets can reckon major opportunities. Ethnic and other markets: countries also vary in cultural and racial makeup. At one extreme is Japan, where almost everyone is Japanese; at the other is the United States, where people from come nearly all nations. Each group has certain specific exigencys and defile habits. Several food, clothing, and furniture companies be in possession of enjoin their products and promotions to one or more of these groups.

Pepsi-Cola: since there will be more elderly people and Pepsi-Cola has been traditionally a schoolgirlish peoples drink, Pepsi will excite to stimulate consumption by one-time(a) members of the society. If Pepsi-Cola were to enter Japan, they may have cultural setbacks too. The reason universe might be their habits of drinking tea instead of muted drinks. Economic Environment... This essay seems to hire on the formation of notes or an outline. Essays should be read easily and without need of explination. You should not have to say conclusion in order for the reader to receive it is in fact the conclusion. If you want to get a full essay, order it on our website: BestEssayCheap.com

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